I agree with every word of this post, Andrew. I'm six weeks post-launch, and it's pretty clear that I have saturated my own networks and social media circles: if people who know me are going to buy the book, they have. Now the challenge is the next ring out, which is exponentially bigger. That will come maybe from a viral post, but (at least in my case) more likely from winning an award or getting booked on a national media outlet, any of which is pretty much out of my hands. So I've slowed the frequency of my book posts on social and my email blasts. I'm still doing every podcast I can, no matter how small. And I'm hoping that my book is good enough to get word-of-mouth, which is the only thing that I know *for sure* sells books.
Agreed on word of mouth—and I think it’s a book that can and will cook along on that. Your community might eventually need a reminder to tell folks about the book, but I suspect some of them will respond.
I agree with every word of this post, Andrew. I'm six weeks post-launch, and it's pretty clear that I have saturated my own networks and social media circles: if people who know me are going to buy the book, they have. Now the challenge is the next ring out, which is exponentially bigger. That will come maybe from a viral post, but (at least in my case) more likely from winning an award or getting booked on a national media outlet, any of which is pretty much out of my hands. So I've slowed the frequency of my book posts on social and my email blasts. I'm still doing every podcast I can, no matter how small. And I'm hoping that my book is good enough to get word-of-mouth, which is the only thing that I know *for sure* sells books.
Agreed on word of mouth—and I think it’s a book that can and will cook along on that. Your community might eventually need a reminder to tell folks about the book, but I suspect some of them will respond.